SPAR enlists Advertima for digital signage upgrade

SPAR has partnered with Advertima to increase revenue from its in-store digital signage network. 

Advertima upgraded the retailer’s traditional digital signs with its smart targeting and audience analytics solution. 

As a result, SPAR, along with brands such as Coca-Cola, Red Bull and Nestlé, saw an average sales uplift of 10.5% in comparison with traditional digital signage. It was able to improve product discovery and drive impulse buying at the Point of Sale.

According to a press release, “Advertima is spearheading the drive by retailers to use AI and computer vision to unlock the last frontier of consumer data. By understanding audience demographics like gender, age and engagement, retailers can now target the right content to the right customer in real-time.”

“Thanks to its 3D vision technology that delivers best-in-class consumer insights, Advertima provides levels of real-world campaign targeting and performance metrics that have never been seen before.”

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