Nectar360 teams with CitrusAd on online retail media platform
Nectar360, part of Sainsbury’s, is working with CitrusAd on a platform that enables brands and ad agencies to launch targeted sponsored product, banner advertising and reporting and analytics across Sainsburys.co.uk.
James Moir, Managing Director at Nectar360, comments: “We set out to create an easy to use, self-serve performance-based retail media platform that offers our brands the best in terms of digital campaign design, delivery and measurement, whilst enhancing and maintaining our customers’ online shopping experience.”
Brad Moran, CEO at CitrusAd, comments: “Covid-19 lockdowns and ongoing restriction measures, particularly in the UK, have led to a change in consumption patterns and the way we shop that are unlikely to go back to the way they were before the pandemic.”
“In the last few months retailers have seen online orders increase four or five-fold and are investing heavily in e-commerce capabilities to meet demand now and in the future.”
“By partnering with leading retailers like Sainsbury’s, we can help them to more effectively monetise their digital platforms and support them in delivering the true value of e-commerce to their suppliers – and customers.”
CitrusAd has also partnered with Ocado in the UK and Coles and Woolworths in Australia, and recently teamed up with dunnhumby.
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