Beerwulf keeps faith with Contentsquare

Digital experience insights platform Contentsquare has announced a three year extension to its contract with Dutch online beer seller, Beerwulf.

Beerwulf, which is part of Heineken, started off as an eight person team in one country and has grown to 85 employees supplying 11 different countries.

Also of interest: Contentsquare closes blockbuster funding round

“Optimising our e-commerce site to make visitors’ journeys smooth was a key part of that growth but, as our website traffic grew, we soon realised that we needed additional solutions to help us optimise user experience.”

“Contentsquare has been invaluable in providing data-driven insights that mean we can identify content that’s working well and continue improving functionality,” says Roel Hermens, Chief Information Officer.

“The simplicity of Contentsquare’s platform is just one of the reasons we want to continue working with the company. Although it collates a large amount of complex data, the way that data is presented makes it easy to understand,” he adds.

“Lots of data can be used in the right way if presented simply and, for the 75% of our team who use Contentsquare on a daily basis, its visually oriented platform offers immediately actionable insights.”

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