Aptos announces Revionics acquisition
Retail technology provider, Aptos, has entered into a definitive agreement to acquire price optimisation solutions specialist, Revionics.
Terms of the deal, which will mark the former’s expansion into the grocery and essential goods space, were not disclosed. Aptos labels it “a powerful and natural extension to our Merchandise Lifecycle Management suite”.
“Retailers across all segments are experiencing heightened pressure to deliver greater merchandise variety, personalised promotions and experiences, and prices that resonate with shoppers,” says Noel Goggin, Aptos CEO.
“The only way to meet customers’ expectations while maximising revenue, margin growth and customer lifetime value is to integrate all stages of the merchandise planning cycle, including price optimisation.”
“Revionics’ proven solutions are a strong complement to our end-to-end retail planning platform. We have tremendous optimism about what the combination of our organisations will mean for our customers and their ability to win in the marketplace.”
The acquisition follows the announcement by Aptos of its completed acquisition by affiliates of Goldman Sachs Merchant Banking Division.
