Marks and Spencer announces Namogoo online tie up
Namogoo has implemented its customer journey hijacking prevention solution on M&S.com.
The venture’s software works by protecting visitors to a retailer's website from unauthorised online adverts which can appear (usually through affiliate networks).
David Han, Head of Digital Product at M&S, says: "Our relationship with Namogoo is an exciting outcome of our partnership with True, which gives us priority access to the latest innovations and technologies helping to improve the service we offer our customers.”
“Namogoo will ensure that our shoppers have a more focused, distraction free experience and we're really pleased by the early results we're seeing from implementing their solution."
Chemi Katz, CEO and Co-founder, Namogoo, comments: "Customer journey hijacking can impact up to 20% of site visits and divert valuable customers to competitors, which can have a huge impact on revenue.”
“We are excited to bring our customer journey hijacking prevention solutions to M&S to help them optimise their online experience for their millions of shoppers."
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