Glenfiddich taps BlockBar platform for NFTs push

Glenfiddich has partnered with BlockBar to launch a series of 15 limited edition liquor NFTs.

Each one corresponds to a physical bottle of a 1973 46 year old Armagnac cask finish Single Malt Scotch Whisky that is sold by Glenfiddich.

The tokens are offered exclusively through BlockBar’s NFT platform, which enables Glenfiddich to digitise and sell exclusive spirits products as NFTs directly to consumers, whether for personal consumption, collecting, or investment purposes.

Upon purchasing the NFT, the buyer can then become the owner of the real world physical product represented by the NFT, with the latter serving as a digital receipt that verifies the buyer’s ownership and the authenticity of the product.

The buyer has the choice at any time to resell or transfer the NFT through the BlockBar platform or to redeem it for the physical version. BlockBar is also responsible for storing the product and, upon request, delivering it to the buyer.

William Grant & Sons, Chief Commercial Officer, Doug Bagley, comments: “Glenfiddich continues to push boundaries in whisky innovation and this mindset transcends to those we partner with.”

“We are proud to be the first luxury spirits brand to be available on BlockBar at the time of the launch.”

“BlockBar brings a heightened level of authenticity to our brand via its proprietary NFT platform and creates an elite club of distinguished collectors with whom we’re excited to build long-term relationships.”  

The first series of Glenfiddich NFTs will launch on 19th October on a first come, first served basis. Buyers can purchase them from Blockbar with Ethereum (ETH) or by credit card.

“BlockBar values transparency, authenticity, and quality assurance, and our partnership with Glenfiddich, the pinnacle of high end spirits, is the perfect partner to mark the launch of our mission to bridge the physical and digital worlds of luxury,” says Dov Falic, CEO at BlockBar. 

“We’re extremely proud to be providing the very first direct-to-consumer, fully authenticated wine and spirits platform via an NFT marketplace.”

“This is an exciting and momentous time for the crypto, NFT, and luxury wine and spirits communities, and we can’t wait to announce many more exclusive releases in the near future.”