Natural Baby Shower teams with Go Instore for Shop Live service
Natural Baby Shower has partnered with Go Instore to add one to one live video retail to its website.
Customers can now speak to a nursery specialist in-store in order to get advice and see products.
They can also access this through an appointment service, powered by Appointedd, a cloud-based online booking platform.
Natural Baby Shower’s Head of Operations Cameo Cottrell says: “What's next for us is really promoting the service, everything we've generated so far has been organic.”
“Now it's about how do we incentivise the team, push conversions, where will we advertise the service, are there any connections we can make with our brands?"
Store Manager Esma Tirla adds: “Customers love it! It's giving them the experience they want and that's what we've got to do. It's very accessible, it's very quick and this is how the world is now.”
Go Instore Co-CEO and Co-Founder Andre Hordagoda, comments: “As we emerge from the pandemic, it is clear that customers are still craving digital experiences that replicate that of in stores.”
“Retailers must respond to this and accommodate all customers. Natural Baby Shower is enabling customers to access their expert advice from wherever, even if they don’t have access to the retailer’s Surrey store.”
“The holiday season is fast approaching, and more customers will be buying their gifts online, especially with Black Friday and Cyber Monday creating an online frenzy.”
“Retailers must prepare for a surge in online activity by providing customers with a service like Shop Live to provide customers with advice and product recommendations to ensure they have confidence in their purchases.”
Emplifi
Unified customer experience platform venture, Emplifi, recently announced the acquisition of Go Instore.
Financial terms of the deal were not disclosed.
“We are thrilled to welcome Go Instore into the Emplifi family with their outstanding people, platform, culture and fantastic customers,” said Emplifi CEO Mark Zablan.
“This acquisition marks another important milestone on our journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey.”
“We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media.”
