Amazon rolls out Local Selling omnichannel offering
Amazon has launched a new set of services, dubbed Amazon Local Selling, offering in-store pickup and local delivery for retailers.
More than half of all products purchased in Amazon’s store are sold by third-party sellers, most of whom are small and medium-sized businesses.
With Local Selling, sellers can list products in Amazon’s store and offer them to local customers in designated areas for in-store pickup on the same day that they place an order. Fast local delivery is also available.
The offering is now rolling out Stateside, with participating retailers including Mavis Discount Tire, Sears Hometown Store, 4 Wheel Parts, Electronic Express, Best Buy, Appliance Connection, Mattress Warehouse, Beach Camera, Adorama, DataVision, Exclusive Furniture, World Wide Stereo, MODIA, and Focus Camera.
It will expand later this year and during 2022.
“Amazon has been the foundation of our national online selling for years. Now we are bridging our online business with our in-person experience, which means more customers are getting to know our brand and full range of services,” says Bear Hendley, Manager, Walt’s Television.
“New local customers are finding us and giving us very positive feedback on the convenience of buying online and picking up at one of our locations. We’ve seen a significant increase in local sales, and we’re excited about the ability to offer installation and repair services to Amazon customers.”
“Local Selling presents enormous opportunities to a large number of sellers who want to bring more product selection to their Amazon business, enabling many to expand their multi-channel offerings by integrating their physical stores and delivery capabilities with their digital operations,” says Jim Adkins, Vice President of Recreational and Vocational Categories at Amazon.
“Our research shows that many customers will opt for local pickup when given the choice. This new capability is an exciting way to help sellers reach and delight more customers with great products and convenience.”
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