NEA participates in major Attest Series B funding round
Market research platform venture Attest has raised $60 million in Series B funding.
This brings the total funds invested in the company, whose clients include Microsoft, Santander, Walgreens/Boots, Wise and Klarna, to over $85 million.
The cash will help accelerate Attest’s expansion in both Europe and North America, as well as the company’s mission to “make high quality research simple, fast and powerful for everyone on a continuous basis”.
Its SaaS platform aims to make checking ideas and actions with target consumers as second nature as checking the time, so every business decision can be grounded in data.
Using Attest's technology, surveys can be created and distributed to target consumers in as little as 90 seconds.
Attest’s Founder and CEO Jeremy King says: “This latest funding round and our exponential growth in the last 12 months reflects the importance of what we do here at Attest, and the value that we bring to brands.”
“During one of the fastest evolving and most uncertain times, we have provided clarity and confidence for our clients, empowering them to make informed decisions with consumer data, to help organisations of all sizes survive and thrive during a pandemic.”
He adds: “Complex, unreliable or quick and dirty data sources, as well as slow and expensive research agencies, no longer have to be the norm.”
“By removing the difficulty of directly interacting with target consumers - the groups that businesses need to know the most, but can naturally reach the least - brands can access the most important inputs and data on a continuous basis, and get insight when they need it, wherever they need it.”
The latest funding round includes venture capital firm NEA, tech investment firm Kismet, and several other undisclosed large investors. NEA has now invested across multiple Attest rounds.
Colin Bryant, Partner, NEA, says: “Today’s investment underscores our commitment to Attest and our belief in their stellar team and innovative technology, which is revolutionising access to high quality consumer insights for brands around the world at such an exciting scale.”
“In the current climate, the need to tap into consumer behaviour has never been higher, and we’ve seen how Attest has facilitated growth for brands across the pandemic. We foresee the demand for consumer data only getting stronger.”
