B&Q taps Hullabalook tech for online paint mixing experience
Hullabalook's technology is now live on B&Q’s website.
“We're powering B&Q paint product discovery experience online. 2,000+ shades, available online, mixed to order and ready for you to buy,” Abena Osei, Global Account Manager at Hullabalook, said in a LinkedIn post.
“This is the first time B&Q’s huge range of Valspar mixed to order paints have been available to purchase online.”
Osei added: “Our Colour Technology has mapped all 2.000+ shades onto an interactive grid. Choose any colour and we will automatically render it onto a lifestyle image - so you can visualise how it’ll look at home. Shade selected? Click through to the product page and purchase instantly.”
“There's a new, revolutionary way to buy paint and Hullabalook is paving the way. We're are so excited about this partnership!”
2021 RTIH Innovation Awards
Both Hullabalook and B&Q have been shortlisted at the 2021 RTIH Innovation Awards.
They are in the running for the Technology implementation of the year (UK) award.
B&Q (working with Marxent) has gone from offering a siloed in-store kitchen planning service, to a new omnichannel approach to creating customers’ dream homes.
The retailer has deployed a cloud-based 3D Kitchen Planner that enables retail staff to work in-person or virtually with shoppers looking to remodel or design a kitchen.
Hullabalook, meanwhile, has teamed with Sofology to build ‘Create Your Look’, a 2D room builder which lets customers explore the retailer’s full product range in one place, and create exciting product combinations in room settings to help really visualise what products will look best in their homes.
