Hanshow teams with Microsoft and Sony on new retail tech solution
Hanshow has announced an AI camera driven retail solution, developed through a collaboration with Microsoft and Sony Semiconductor Solutions Corporation.
This combines Sony’s intelligent vision sensor IMX500 with Microsoft Azure and its AI capabilities.
It monitors out-of-stock occurrences along with product volume status, customer traffic flows, sales levels, and other store information. This not only allows for real time out-of-stock notifications, but also stores and analyses data over time to help managers optimise operations and displays.
The solution involves Hanshow’s AI calculations (product recognition), digital advertising technology with media content at the shelf based on the Azure AI and IoT platform with data collection and analysis from Sony’s IMX 500 intelligent vision sensor.
This also opens new sales opportunities for retailers and creates more customer behaviour data to help drive targeted advertising, Hanshow claims.
The sensor outputs metadata (semantic information belonging to image data) instead of image information, that helps in reducing data traffic and addressing privacy concerns by not collecting personal information. A similar Hanshow solution is already in use at supermarket settings.
This solution and three-party collaboration was born out of Microsoft’s Partner Enablement Programme.
According to Shiguo Hou, CEO at Hanshow, his company’s experience in global retail markets, combined with the technological support from Microsoft and Sony “can accelerate co-innovation initiatives to better serve the rapidly changing and diversified retail industry, helping retailers to be more agile and profitable.”
“We are also exploring application of this solution in manufacturing and other industries together with Microsoft and Sony.”
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