Clearpay announces London Fashion Week tie up

Buy now, pay later specialist Clearpay is to become the principal partner of London Fashion Week.

The two-year deal, which kicks off this month, will see Clearpay team with the British Fashion Council (BFC) to offer shoppable moments and interactive concepts for consumers.

Caroline Rush, Chief Executive at BFC, comments: “London Fashion Week is one of the ‘big four’ leading creative showcases in the world.”

“As we entered a significant period of change last year, and in light of the challenges brought by Covid-19 and Brexit, we pivoted and adapted the event very quickly, moving to a digital platform accessible to both industry and public with evergreen content published throughout the year.”

“We look forward to working with Clearpay to continue developing London Fashion Week, opening it up to a broader range of consumers and adapting it to the designers’ needs.”

Nick Molnar, Co-Founder, Clearpay, comments: “Fashion and retail are deeply embedded in our roots, and through this partnership, we will continue to support British designers and the broader retail economy as we emerge from this terrible pandemic.”

“Equally, we are excited to work with the BFC to make London Fashion Week more accessible, inclusive and sustainable for consumers and retailers in the coming months and years.”

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Fashion retailStaff WriterClearpay, London Fashion Week, British Fashion Council, Payments, Buy now pay later, Fashion, SustainabilityComment