Crocs embarks on tech modernisation journey with Aptos
Crocs has deployed Aptos’ cloud-based customer engagement and merchandise management solutions.
The project spans 11 countries (United States, Canada, Singapore, Australia, France, Austria, Netherlands, Germany, South Korea, Japan and China).
Doug Goehl, Vice President, Global Retail IT and People Systems for Crocs, says: “The implementation is vast, spanning both front-end and back-end systems and extending across our retail stores in North America, Europe and Asia.”
“By embarking on this technology modernisation journey, we now have a unified retail platform that allows us to gather deeper insights, enabling the brand to serve our consumers better, deliver the right products to the right stores at the right time, and operate our business in a more profitable, data-driven manner.”
He adds: “We have already seen notable benefits from the roll-out, including improved inventory productivity as a result of insights exposed by Aptos Analytics and faster, more seamless checkouts with Aptos PoS.”
“Our ability to elevate the customer experience also includes the use of Aptos’ mobile PoS to interact with customers throughout the store and offer shoppers contactless payment options.”
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