Goldsmiths gets digital as it preps new store concept
UK luxury watch and jewellery retailer, Goldsmiths, will later this year begin rolling out a new store design concept.
This will include in-store and digital browsing tools.
The concept, conceived in partnership with Quadrant Design, will initially launch in major retail hubs, including Manchester’s Trafford Centre, Cribbs Causeway in Bristol, Meadowhall in Sheffield, Canterbury, Reading and Leicester.
Each will have dedicated areas for brands such as Rolex, OMEGA, Cartier, TAG Heuer, Breitling, Tudor, IWC, Hublot and Panerai.
These will sit alongside an open layout with VIP areas and hospitality bars where customers will be able to enjoy food and beverages.
Craig Bolton, Executive Director at the Watches of Switzerland Group, which owns Goldsmiths, says: “This is a significant milestone for Goldsmiths. Luxury today has become far more relaxed, inclusive and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make our valued clients feel at home whilst visiting our stores.”
He adds: “Our ambition is for customers to have a memorable luxury experience that stays with them and their families long after they’ve made their purchase.”
“We believe the repositioning and new store concept will transform not just the Goldsmiths profile and customer experience, but also bring fresh life to high streets in major towns and cities around the country following an extremely challenging period for in-person retail caused by the global coronavirus pandemic.”
