Online marketplace Dezerved debuts with Miles & More tie up
Members only online marketplace Dezerved has launched to connect loyalty programmes and closed communities with exclusive offers from luxury consumer brands.
These include Farfetch, Sony, Fitbit and Parmigiani Fleurier.
Developed by Loylogic, Dezerved has partnered with Miles & More, the frequent flyer and awards programme and a subsidiary of Deutsche Lufthansa.
Dominic Hofer, CEO at Dezerved and Loylogic, comments: “We have created an innovative solution that helps brands meet short-term sales goals and grow customer value by connecting them with affluent consumers who can enjoy exclusive access to offers due to their loyalty programme membership.”
“Our ambition is for Dezerved to become the world’s go to destination for members of any loyalty programme to find the best value offers – and, in turn, for brands to connect with affluent communities in a closed community environment.”
Brands can tailor offers on the platform, from offering coupons, vouchers or prizes, to curating specific ranges or launching a virtual pop-up shop.
Johann-Philipp Bruns, Head of Sales & Retail at Miles & More, comments: “We are always looking for partners that offer real added value for our members.”
“We are delighted to be able to give them direct access to exclusive brands and highly attractive offers through our new partnership with Dezerved. And all this for a comparably low investment starting from just 20 award miles.”
