Homebase overhauls website with help of THG Ingenuity
Homebase has launched a new website, developed in partnership with The Hut Group’s e-commerce division, THG Ingenuity.
The retailer previously emerged as the UK’s worst online shop in annual research by consumer group Which?
The new site is part of the first phase of a 10-year partnership with THG, announced in September.
'Shop the look' content will enable customers to recreate the latest trends in their own homes in just one click.
There is also a wide range of ways to pay, including PayPal, Apple Pay, Google Pay and Zip.
The retailer’s stores, meanwhile, will feature new 'get the look' displays, and Storage & More 'shop within a shop'.
Damian McGloughlin, CEO at Homebase, says: "We know that many people get their initial ideas for home and garden updates or transformation projects online, which has a huge impact on how they then want to shop.”
“I’m really excited and proud to launch our new website that will make it even easier to be inspired and will be supported by our stores which will show products in whole room sets to help customers envisage how the look could fit in their own home."
