Last week’s most read RTIH retail technology articles

These are the retail systems articles that caught your fancy during the past seven days, including Carrefour Group, Netflix, Amazon and The Very Group.

Carrefour Group enlists Criteo, Google, LiveRamp for Carrefour Links launch

Carrefour Group has unveiled a new data and retail media strategy with the launch of its Carrefour Links platform.

This taps technology developed by Criteo, Google and LiveRamp and is pitched at third party brands.

Netflix partners with Shopify for online store launch

Amazon recently made a major move from retail to streaming, when it announced a deal to buy MGM, and now Netflix has gone in the opposite direction.

Netflix already has licensing deals for hundreds of products based on its original programming, sold by the likes of Target, Walmart, Amazon, H&M, and Sephora.

And it has now launched Netflix.shop, initially in the United States, with a view to rolling it out to international markets in the coming months.

Coca-Cola and Manna announce drone delivery trial in Ireland

Coca-Cola HBC Ireland and Northern Ireland has partnered with Manna for a drone delivery service in Oranmore, Galway.

This is pitched as the largest commercial drone delivery trial of its kind in the world, with plans for further roll-out to Irish towns in the coming months.

UEFA and AntChain bring blockchain tech to Euro 2021

UEFA and AntChain, Ant Group’s blockchain business, have announced a five-year partnership.

Ten retail technology investments that should be on your radar

These companies are leading the way in providing retail systems powered experiences that are one step ahead of their customers’ expectations, including Carrefour Group, Amazon UK, Kroger and Coca-Cola.

The Very Group to recruit 30 young people via Kickstart

The Very Group, operator of online retailers Very.co.uk and Littlewoods.com, is set to create 30 new roles as part of the UK government’s Kickstart scheme.

Morrisons under fire after abruptly ending 10% teacher discount

Morrisons has been accused of poor communications and underhand tactics after it pulled a coronavirus outbreak related 10% teachers and school staff discount.

Amazon selects Camden for next London Amazon Fresh store

Amazon has opened an Amazon Fresh location in Camden, London.

It will be the fifth such convenience store to feature Just Walk Out Shopping tech in the UK, which was pioneered at the Amazon Go offering in the States.

The other four are in Ealing, Wembley Park, White City and Canary Wharf.

LVMH and Google Cloud in AI and cloud-based innovation tie up

LVMH and Google Cloud have kicked off a strategic partnership.

According to a press release, the pair are teaming up to empower LVMH’s Maisons, the company’s individual luxury brands, to create “new, personalised customer experiences that foster long-term growth”.

Deichmann Group deploys Targomo location intelligence platform

European shoe retailer, Deichmann Group, has rolled out Targomo technology in Germany.

The company, which has a presence in 30 countries with chains such as Deichmann, vanHaren and Rack Room Shoes, has selected AI powered location analytics platform TargomoLOOP for a pilot project supporting its site selection in Germany, where Deichmann operates more than 1,400 stores.