LVMH and Google Cloud in AI and cloud-based innovation tie up

LVMH and Google Cloud have kicked off a strategic partnership.

According to a press release, the pair are teaming up to empower LVMH’s Maisons, the company’s individual luxury brands, to create “new, personalised customer experiences that foster long-term growth”.

As AI will increasingly touch every part of the value chain at LVMH, from product development to supply chain, to the interfaces with employees, partners, and customers, LVMH will leverage Google Cloud’s cloud technology and AI/ML tools to enable the development of new business use cases at scale.

D-1 before #VivaTech!
Join us tomorrow, on our Lab in Paris or digitally on our e-lab, to discover the innovations from +15 #LVMH Maisons and the 28 startups shortlisted for the #LVMHInnovationAward @VivaTech.
💡The future of customer experience is here: https://t.co/Mu2VFjnXa0 pic.twitter.com/M5EuS7yWC8
— LVMH (@LVMH) June 15, 2021

LVMH will also get Google Cloud’s support in the creation of dedicated, inclusive upskilling and certification programmes for Maisons’ teams. In addition, both companies will explore co-innovation opportunities and launch a Data and AI Academy in Paris.

LVMH will also use Google Cloud to modernise components of its IT infrastructure.

“This new, unprecedented and significant partnership is the reflection of our high ambitions in this area,” says Toni Belloni, Group Managing Director, LVMH.

“By combining our best-in-class approaches in our respective industries, it will take us a step forward in the use of data and AI. For us, privacy, personalisation, and luxury are synonymous, and that will always remain true.”

“The new opportunities offered to our customers are exactly what our talented teams are working for at LVMH: a unique and unforgettable experience.”