Fashion technology startup Lookiero lands $30m Series C

Online personal shopping service, Lookiero, has announced a $30 million Series C funding round, led by Perwyn, a family-backed private equity and growth capital investor.

Existing investors MMC Ventures, All Iron Ventures and Bonsai Partners followed on in the round.

Founded in 2015, Lookiero currently has more than three million registered users and has grown revenue by over 50% in the first half of 2021 year-on-year.

10 inspiring Spring looks for May 👗https://t.co/pB3jaZ6HXi
— Lookiero UK (@Lookiero_uk) April 30, 2021

Since its Series B funding round in 2019, the startups says that it has taken significant steps towards further improving its service and customer experience.

It broadened its stock and conducted a full rebrand in 2020. Most recently, it launched new mobile apps with features and games that allow the company to learn more about its customers.

Oier Urrutia, Founder and CEO,Lookiero, comments: “This funding round will allow us to continue our expansion in Europe, with the launch in Germany this year.”

“Furthermore, we are working on exciting new projects that will enhance our current proposition of offering new ways for our clients to define their style and discover the clothes they love in a personalised and thoughtful way. We are excited to partner with Perwyn on our next phase of growth.”

Andrew Wynn, Founder and Managing Partner, Perwyn, adds: “Lookiero is set for its next phase of international build-out in Germany, Western Europe’s biggest market.”

“In harnessing technological developments and combining them with fresh thinking and a clear business strategy,”

“Oier and his team have demonstrated their skill in creating a business that continuously improves and builds on its effectiveness from both a consumer facing and revenue generating point of view.”