Afterpay strikes PetSmart buy now, pay later deal

US retailer PetSmart has announced a buy now, pay later partnership with Afterpay, covering both in-store and online.

Customers can make purchases and pay for them in four interest-free instalments, due every two weeks.

Afterpay is available for all PetSmart products, as well as services like grooming, training, and day camps.

Having recently added offerings like curbside pickup and same day delivery, this latest move is part of PetSmart's strategy to “give customers more freedom and flexibility when shopping for their pets and ease stress that comes with becoming a new pet owner”.

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— PetSmart (@PetSmart) September 16, 2021

"Afterpay empowers our customers with the financial freedom and flexibility to make purchases at PetSmart quickly and easily – and on their terms," says Will Smith, Senior Vice President and Chief Marketing Officer.

"We're excited to provide this innovative program to our customers, whether they're shopping in store or online."

"By joining forces with PetSmart, we are meeting the growing demand of pet ownership by younger generations during what continues to be uncertain times," comments Zahir Khoja, General Manager at Afterpay North America.

"PetSmart customers can budget the costs that come with caring for a pet while avoiding revolving debt and expensive, interest bearing credit products."

Square

Last month, Square, the payments venture founded by Twitter’s Jack Dorsey, announced it would acquire Afterpay in an all-stock deal worth about $29 billion.

Closing of the transaction is expected in the first quarter of calendar year 2022.

“Square and Afterpay have a shared purpose. We built our business to make the financial system more fair, accessible, and inclusive, and Afterpay has built a trusted brand aligned with those principles,” said Dorsey.

“Together, we can better connect our Cash App and Seller ecosystems to deliver even more compelling products and services for merchants and consumers, putting the power back in their hands.”

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