Ted Baker announces digitally driven Street Party Sessions series
Ted Baker has launched Street Party Sessions, pitched as an immersive, digital first series of performances by British musicians Jungle, Joy Crookes, Little Simz, Bastille and Alicai Harley.
This will see Ted Baker partner with Eleven Studio and forms part of a wider initiative to support the British music industry as it begins to recover from the impact of the past 18 months.
The former will also be showcasing its new Autumn Winter ’21 collections across the aforementioned cast of musicians and performers.
According to a press release: “Street Party Sessions reimagines the excitement of the stage under spotlight, celebrating the cultural cornerstones we’ve lived without for too long.”
“Filmed at London’s iconic Printworks, each two song session presents a unique and unexpected interpretation of the classic street party.”
“From Jungle’s mysterious bus stop performance, to Little Simz’ impromptu pier party; sets are built on a backdrop of film, colour, props and dance concepted collaboratively with the artists to reference British cultural touchpoints that align with their personal or musical identity.”
The series will be broadcast across the brand’s digital channels over five consecutive weeks starting Thursday, 30th September, forming part of a wider brand strategy across the likes of TikTok, YouTube, and Animal Crossing.
Jennifer Roebuck, Chief Customer Officer, Ted Baker, says: “Street Party Sessions provides a strategic opportunity to occupy the cultural space in a way that we hope will change brand perceptions, engage new audiences and remind our loyal and brand curious customers why they love Ted Baker.”
Gail Dobinson, Director of Marketing - Ted Baker, comments: “Music is such a powerful medium and has in many ways kept us sane and inspired throughout the last year.”
“With Street Party Sessions, we want to celebrate that sentiment whilst bringing music to our audience in our own unique way, collaborating with homegrown talent to offer a truly immersive and digitally driven experience across all our channels.”
