Chipotle Boorito Halloween promotion returns to restaurants

Chipotle Mexican Grill has announced that its Boorito promo will return as an in-person event at US restaurants on 31st October.

The brand has teamed up with artist and creative director Pablo Rochat to create a trailer that celebrates the 22nd year of Boorito.

Those who sign up for Chipotle Rewards and visit a Chipotle restaurant in the US on 31st October from 3pm local time to close while dressed up in costume can receive a $6 entrée. 

They can redeem the offer in restaurant by opening the Chipotle app, tapping scan, and scanning their Rewards member ID at the register.

To celebrate Boorito's return to its restaurants for the first time since 2019, BooReal is launching on BeReal, a social media platform that gives users a two minute deadline to post whatever is happening in their day.

Participants will have the chance to win one of ten free burritos for a year prizes.

They can enter for a chance to win by: taking a BeReal photo in costume at a Chipotle restaurant on 31st October and posting it on BeReal with the hashtag #booritosweepstakes; Sharing their BeReal to Instagram Stories by tagging @chipotle and adding #booritosweepstakes.

People can also send an email with "BooReal Sweepstakes" in the subject for a chance to win.

Chipotle is giving away extra cash to Chipotle Rewards members for Halloween with Cash App. A total of $25,000 will be up for grabs through 27th October.

People can enter for a chance to win by: digning up for Chipotle Rewards; Following @ChipotleTweets; Dropping their $cashtag with #ChipotleBoorito as a reply to Chipotle's tweet announcing each giveaway on October 13th, 20th, 25th, or 27th.

Chipotle will give away a total of $5,000 each day on 13th, 20th and 25th October. With last minute costume shoppers in mind, it will double down and give out a total of $10,000 in cash on 27th October.

"Boorito is all about having fun with your friends and enjoying real food in our restaurants," says Chris Brandt, Chief Marketing Officer at Chipotle.

"After two years of celebrating virtually, we're levelling up the in-person experience with fun activations on social that will help bring fans together on Halloween."