Mall of the Emirates launches digital concierge service

Mall of the Emirates, which is owned and operated by Majid Al Futtaim, has launched a new digital concierge service as part of an omnichannel experience push.

This will enable consumers to shop over 350 international and home grown brands and luxury designers, via WhatsApp, from the comfort of their homes.

They can also receive free delivery to their doorstep within a matter of a few hours.

Fuad Sharaf at Majid Al Futtaim Properties – Managing Director, UAE Shopping Malls, says: “We recognise that our shoppers want to have more than just one option when it comes to browsing their favourite international or local brands.”

“While we've always prioritised an omnichannel experience, we decided to elevate our offering with the digital concierge service which enables shoppers to shop from their most loved brands in the comfort of their own homes.”

“Alongside this service, we are already meeting consumer needs and desires through other digital retail experiences, which will soon expand beyond the Mall of the Emirates.”

“Our pride as a leader in offering innovative omnichannel experiences comes with the humbling need to always place the consumer first, providing convenience, simplicity, and ease wherever they are.”

Mall of the Emirates has also unveiled a new e-commerce website, including a handful of omnichannel services such as bespoke personal stylist workshops with consultants, smart parking, and the opportunity to shop over 50 brands.

And it has introduced a smart parking service for shoppers, known as digital reserved parking.

Shoppers can use this service by downloading the Mall of the Emirates app, where they can reserve a space within the 'Parking' section and complete the process after filling out details regarding their visit.

The booking must be made a minimum of one hour in advance, and shoppers are allowed 30 minutes earlier than the booking time tolerance.

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