Bold Metrics secures $8 million in Series A funding
AI body modelling technology startup, Bold Metrics, has announced $8 million in Series A financing.
The round, led by Bessemer Venture Partners with participation from Lytical Ventures, ValueStream Ventures, and Nanban Ventures, brings the company’s total funding to $12.3 million.
It will use the cash to accelerate its expansion into new growth markets while also scaling research and development to deepen its core capabilities.
Established in January 2017, Bold Metrics works with such brands as Canada Goose, Tailored Brands (Men’s Wearhouse, Jos A Bank), SuitShop, Blue Delta Denim, UpWest and SIMMS.
“To state the obvious, when you’re selling clothes online, the way they fit really matters to the customer and the business.” says Kent Bennett, Partner at Bessemer Venture Partners.
“Bold Metrics hides sophisticated AI models in an elegant user-friendly wrapper that helps customers choose clothes that fit every time. We’re excited to help this team modernise the way this massive industry does business.”
"Inspired by my family's craft in tailoring and my background in data science, we sought to develop a method to capture body measurements accurately without compromising adoption rates.” says Daina Burnes, CEO at Bold Metrics.
“With our proprietary AI body modelling technology, we’ve achieved a scalable sizing solution that is easy for our clients and their customers to adopt and use, while simultaneously unlocking data led insights to provide new tracks of retail intelligence throughout the organisation.”
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