Made.com snaps up Trouva to expand choice and reach
Made, an online retailer which designs and sells homewares and furniture, has announced the acquisition of Trouva.
Terms of the deal were not disclosed.
The latter is a platform to discover independent boutiques and brands, offering customers a curated range of homewares, lifestyle and fashion products.
Launched in 2015, Trouva has its HQ in London. The company has relationships with over 700 boutiques across Europe and has delivered to 34 countries worldwide this year.
It will continue to operate as a standalone brand led by the current leadership team of Alex Loizou (CEO) and Dimple Patel (COO).
Made will integrate and deploy Trouva’s bespoke marketplace technology in its core business as it expands its range of furniture and homeware products and increases its presence in international markets.
This will help in reducing the need to invest in its own tech.
Nicola Thompson, CEO at Made, says: “This acquisition brings with it an experienced and talented team, a sector leading technology platform and excellently procured choices of homewares product that will resonate with the Made target customer.”
“Trouva’s assortment complements our design led homeware and home proposition superbly and is a great strategic fit for us as we continue to enhance our marketplace offer.”
“This acquisition will allow us to significantly accelerate our growth strategy by expanding our curated product range – giving our customers more choice and newness – and scaling the business in key territories both established and targeted by leveraging Trouva’s exceptional cross-border technology.”
Alex Loizou, Co-founder and CEO at Trouva, says: “We are excited for the future of Trouva as part of Made. The combination of the two businesses enables us to leverage synergies across our brands, customers and our technology platform.”
“By becoming part of the Made group, we will continue on our mission to support independent boutiques and brands by making their curation accessible.”
“We look forward to continuing growing Trouva’s marketplace offer while extending the range of curated products available to the Made customer.”
