Instacart integrates FoodStorm technology into its app

Grocers can now use FoodStorm’s order management system (OMS) with the Instacart app.

This follows the latter’s acquisition of FoodStorm last year.

Uncle Giuseppe’s Marketplace is the first retailer to connect its FoodStorm OMS directly with its Instacart app storefront, allowing customers across New York and New Jersey to place catering orders online, while streamlining the process for store associates to manage orders. 

The move further extends Carrot Order Ahead, an Instacart Platform solution.

This enables a variety of fulfilment options, including next-day or scheduled in advance delivery and pickup, so grocers can offer their customers a more convenient way to order catering and prepared foods on their Instacart app storefront or white label e-commerce storefront.

The integration between FoodStorm and the Instacart app now means customers can order grocery items – such as beverages, paperware or side dishes – directly alongside their catering order for delivery all at once.

“Catering represents one of the highest margin categories for grocers, driving meaningful incremental growth for their business as consumer demand increases. In the first half of 2022, we’ve seen nearly a 20% increase in customers searching for ‘catering’ on Instacart* compared to the same period last year,” says Jeanette Barlow, Vice President of Product at Instacart.

“Historically, ordering ahead from the grocery store is labour intensive – often using paper tickets or other manual systems – and inefficient for both retailers and customers.”

“By connecting FoodStorm OMS with the Instacart App, we’re able to help grocers meet catering demand by offering a comprehensive, omnichannel experience for customers using Carrot Order Ahead and scale the reach of a highly profitable part of their business.” 

“Instacart Platform technology has helped more customers discover our catering selection, resulting in incremental sales for this important part of our business,” says Russell McVeigh, Catering Director at Uncle Giuseppe’s Marketplace.

“The Instacart app and FoodStorm OMS have both been important to supporting our e-commerce business.”

“During the busy holiday season when catering and prepared foods are in peak demand, we’ve been able to grow our online sales by nearly 62% by having the right infrastructure in place to handle that volume without crippling our in-store operations or without having to scale our staff.”

“Now, with Carrot Order Ahead, we have a more connected and simplified experience that allows us to be more innovative and go above and beyond for our in-store associates and customers.” 

OMSStaff WriterFoodStorm, Instacart, Grocery delivery, Food delivery, Order management systems, Mobile apps, OMS, Uncle Giuseppe’s MarketplaceComment