Improve your retail marketing with custom flyers

In fast moving retail, standing out from the crowd is more important than ever. The sheer number of brands touting for customer attention has made traditional marketing tools inadequate more often than not.

Newer strategies indeed play a very important role in engaging interest for prospective customers toward brand loyalty. One practice that has remained valid is the use of customised flyers.

Why custom flyers?

Custom flyers are a treat in retail marketing, mixing equal parts of creativity with practicality. Reasons they should be part of your marketing campaign include the following.

Cost-effective marketing: Unlike many forms of digital advertising, the flyers are comparatively cheap to run. You can reach a high volume of people without necessarily having to break an arm or a leg in doing so. This is particularly helpful if you are one of the small to mid-sized retailers that have to try and squeeze that marketing dollar further.

Tangible marketing material: In today's time, when people need to go through hundreds of virtual advertisements, a tangible flyer has many chances to come out on top. When someone distributes or sends out flyers, the potential customers get to have something tangible in their hands that might leave a long-lasting impression.

Targeted campaign: The personalized flyers can be very catchy, targeted at the demographic or region in question. This would enable the retailer to actually zero in on effective marketing by ensuring that the right message is channeled across to the correct audience.

Better brand recall: The customisation in flyered marketing collateral creates consistency in design and messaging that helps in building brand recall. You use your brand colors, logos, and unique selling propositions to create a similar look that reinforces your identity.

Other miscellaneous uses: From sale promotions, special events to providing information for any new product launch or even a store opening, flyers can be used for all sorts of reasons. They may be distributed in-store, via mailers, or at various community events.

How to design catchy flyers

In order to get maximum value from your custom flyers, the following design tips can be utilized:

Catchy headlines: These are bold headlines, interesting enough to draw the attention of any viewer with just one sight. A good heading should make people read further.

Clear call to action: All of your flyers should call for some type of action. This could be to visit your website, your store, an offer valid for a limited time, etc. Your call to action needs to be bold and persuasive.

Aesthetic appeal: Use the attention grabbing graphics and pictures in your flyer. Most likely, a catchy flyleaf will most probably catch a person's attention and stick in their minds. 

Cut to the chase: Do not make your flier all cluttered with information that is quite irrelevant. Keep all the key messages up front with easy-to-read content.

Conclusion

As retail has evolved day in and day out, creative marketing strategies have made any brand stay ahead in the competitive market-in print-printed flyers, for example.

The introduction of flyers into your marketing mix can drive increased business visibility, not just an increase but much more meaningful customer engagements. Now, thinking outside the box at how you could apply this effective tool to raise your retail presence and reach out to your target audience.

To stay up to speed on the latest in retail innovation, make sure to check out Retail Tech Innovation Hub.