M&M’S scores a social first as it launches a TikTok Shop with limited Kate Spade New York collection

M&M’S has launched its first ever TikTok Shop.

In a LinkedIn post, Kerry Columbro, M&M’S US Digital Director, said: “It has been an exciting journey, learning how to turn social content into commerce. For a limited time only, you can get the M&M’S x Kate Spade New York collection on TikTok Shop, with an exclusive candy gift with each purchase.”

She added: “Looking for other treats for the holiday season? We have those, too. Special thanks to our partners TikTok (Din Kuses), agency partners Flywheel (Lily Grant) and an internal team who broke barriers to make this happen! Lauren Browder Eric Lucari Marissa Beck Viola and many more.”

Kate Spade New York and M&M’s have collaborated on a new, limited edition collection of jewelery, accessories and handbags ahead of the forthcoming holiday season.

2024 RTIH INNOVATION AWARDS

Social commerce is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.