Smart carts specialist Shopic appoints Gonzalo Troncoso as Chief Financial Officer as it looks to accelerate growth worldwide

Shopic reports that Gonzalo Troncoso is joining the company as Chief Financial Officer.

Troncoso previously played key roles as CFO and President of Web Services at Web.com, Chief Operating Officer at Dun & Bradstreet Credibility Corp, and as Founding Partner and CFO at investment firm Bryant Stibel.

“I’m honoured to join Shopic at this exciting stage of its journey. Together, we will innovate, expand, and transform retail by enhancing both operational and financial efficiency, along with improving the shopper experience," Troncoso says.

Raz Golan, Shopic’s CEO and Co-Founder, comments: “I'm thrilled to welcome Gonzalo Troncoso to our management team. His visionary leadership and proven expertise will be key as we accelerate our growth worldwide.”

Intermarché

As part of a collaboration with Shopic and Capgemini, Intermarché has become the first European retailer to trial a smart cart solution at its store in Provins, France (77 - Seine-et-Marne).

Using an AI powered device, each cart can automatically detect items.

A clip on device, which can be attached to any standard cart, is powered by computer vision technology. Customers can track their budget in real-time, check their loyalty points, and see offers and promotions directly applied to their cart total.

A long-term goal is to integrate and personalise retail media features (such as advertisements and supplier offers throughout the shopping journey).

“Our collaboration with Intermarché demonstrates their visionary approach; it represents a significant step in bringing the benefits of online shopping to physical stores. By integrating our smart cart technology, Intermarché offers customers an innovative, interactive, and personalised shopping experience, as well as a secure, autonomous checkout solution,” says Golan.

“We are delighted with our collaboration with Shopic for this pilot project, which is an excellent opportunity to concretely test the benefits of AI, using computer vision, for retail. Customers of the Provins supermarket will benefit from a simplified, fast, and efficient shopping journey thanks to the smart carts,” says Perrine Vigno, Owner of Intermarché in Provins.

2024 RTIH INNOVATION AWARDS

In-store technology was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.