Canadian grocery and pharmacy retailer Sobeys expands Pricer Plaza installation with JRTech Solutions agreement

After a first wave of 50 stores, Sobeys is entering into an agreement with Pricer’s partner, JRTech Solutions, for an expected deployment of five million electronic shelf labels across Canada at an expected order value of 485 MSEK.

The initial order from Sobeys for deployment of ESLs in 50 of its stores, that was reported in June as an order from a Tier 1 North American grocery retailer, was the first large scale full-store deployment of four colour labels in North America.

Sobeys is one of the largest grocery chains in North America with over 1,500 grocery and pharmacy stores.

The roll-out of Pricer’s in-store automation and communication solution, consisting of the cloud-based platform Pricer Plaza and electronic shelf labels, is expected to be completed by 30th April 2026.

“After one year of thorough testing with a pilot installation and the first wave of successful deployments in 50 stores, we can clearly see how our in-store solution supports this leading retailer in digitising and transforming their operations while enhancing their focus on customer experience,” says Mats Arnehall, Chief Commercial Officer at Pricer.

The expected order value of approximately 485 MSEK does not include Pricer Plaza and technical support, and will be included in the company's order intake for the fourth quarter of 2024.

2024 RTIH INNOVATION AWARDS

Pricer was among the finalists at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.