German rapid grocery delivery firm Flink enlists retailmediatools to enhance advertising ecosystem

retailmediatools has added Flink to its retail media community.

Marius Laue, VP Commercial Division at Flink, says: "After thoroughly evaluating the market, we chose retailmediatools as the best solution to advance our retail media offering, specifically with their out-of-the-box self-service platform, API first approach and support for custom ad formats.“

A spokesperson for retailmediatools says: “Flink is set to unlock new opportunities for their brand partners and enhance their advertising ecosystem. A big thank you to the Flink team for trusting us to support their journey in retail media innovation. We’re looking forward to a successful partnership.”

Funding news

Flink recently raised $150 million at a valuation of approximately $1 billion.

BOND, Mubadala, Northzone, and supermarket giant REWE are all backing the company, along with two unnamed investors.

“This investment will enable us to further expand our footprint, improve operational efficiency, and continue delivering the fast, reliable service that our customers rely on,” said Oliver Merkel, Founder and Managing Director at Flink.

2024 RTIH INNOVATION AWARDS

Retail media was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.