High street retailer Geek Retreat launches loyalty app, powered by Enigmatic Smile technology
Geek Retreat, a UK-based geek culture retailer, gaming café, community hub and events venue, has launched a new mobile app.
Customers using it can earn 20% back in v£, a digital discount voucher, which can be redeemed in-store and other high street brands such as Uber and Tesco.
The app has been developed by Enigmatic Smile, a reward technology provider.
The company has developed technology which collects digital discounts vouchers on transactions and is being used by a number of major retailers such as Tesco and Amazon.
This means that users also have the option to redeem their v£ at various other retailers.
Geek Retreat has rolled out the app to 27 of its stores and aims to offer the programme across the entire estate by spring. It says that, in the few months since launch, over 3,000 customers have signed up, with 14,000 transactions and increasing daily.
Peter Dobson, CEO at Geek Retreat, comments: “The app is proving a huge success. Our franchisees love it because it is another investment in our bricks and mortar and is encouraging new collectors and players to come and enjoy their hobbies in-store, generating revenue growth.”
“Our customers love it because they are getting the best price on games and accessories.”
The Geek Retreat franchise, which opened its first store in Glasgow in 2013, now has 31 stores compared to ten at the end of 2019.
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