PAR Technology Punchh offering selected as loyalty platform provider for fast food giant Wendy’s

Wendy’s has selected PARTech’s loyalty and offer solution, PAR Punchh, to advance its customer engagement efforts.

Wendy’s will leverage PAR Punchh’s AI driven platform and Punchh Enterprise Support to boost its loyalty programme for customers who visit any of its nearly 6,500 locations across the United States and Canada.

It is looking to add gamified experiences, targeted offers designed to bring “great food for a great value” to its customers, and exclusive promotions tailored to individual customer preferences.

New Menu Item Alert! 🚨 Introducing Wendy's Fresh-Made-To-Order Wraps 🌯​

Coming in 4 fresh new flavours:​
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- Signature Chicken Wrap​
- BBQ Chicken Wrap​
- Curry Mayo Chicken Wrap​
- Avocado Chicken Wrap​

Available now across all UK locations! pic.twitter.com/oBRoSa50JE

— Wendy's UK (@wendysuk) March 26, 2024

The open architecture of PAR Punchh ensures seamless integration into Wendy’s existing app and online ordering systems. The aim is to improve the omnichannel experience, digitally and at the restaurant.

In collaboration with PAR Punchh’s team of loyalty strategists, Wendy’s says it will craft a comprehensive strategy, aiming to elevate the guest experience and drive customer satisfaction.

“Loyalty is not a feature, it’s an outcome - driving more customer lifetime value. We believe that coupling our technology with our skilled team of loyalty strategists not only gives brands the tools to build guest loyalty, but also puts us in the driver seat with them to deliver results," says Savneet Singh, CEO at PAR Technology.

“The partnership we’re building with Wendy’s is going to help cultivate their ability to deepen relationships with their fans and stand out. Blending their iconic brand offerings with cutting-edge solutions is a winning combo.”