Hooters of America picks PAR Technology as single PoS, restaurant back office and loyalty provider

ParTech reports that Hooters of America, the franchisor behind the Hooters and Hoots Wings brands, has selected PAR Brink PoS and PAR Data Central to enhance its table service operational efficiency and order accuracy in 367 Hooters restaurants across 36 states and 18 countries.

Hooters is an existing customer of PAR’s loyalty solution, PAR Punchh.

This engages and retains guests, supporting the aim to drive diners’ lifetime loyalty.

PAR Brink PoS promises a configurable, easy-to-use and scalable PoS. 

PAR Data Central’s Inventory Module offers a single source of truth for all its data to help elevate table service by improving inventory accuracy, reducing food waste and lowering food costs.

I’ve got a better wingspan than all those basketball players.
Put me in, coach. pic.twitter.com/lUbcZg1pOS

— Hootie (@Hooters) January 23, 2024

"The Hooters team has loved working with PAR because its technology matches our company vision and where we believe the restaurant industry is heading," says Jeff Caplan, CIO at Hooters.

"Simplifying our operations with one provider for point of sale, restaurant back office and loyalty has also been a game-changer, streamlining our relationships and saving us valuable time.”

“Most importantly, the sense of partnership with PAR is unparalleled - every engagement feels like a true collaboration, with their team bringing invaluable restaurant experience to the table. Culturally, it's a perfect fit; their values and beliefs mirror our own, making every interaction meaningful and productive."

"Our commitment to delivering seamless technology solutions ensures smooth transitions and complete support for our partners like Hooters while presenting an opportunity to enhance their tech stack with additional PAR products," says Savneet Singh, CEO at PAR Technology.

"By prioritising one technology provider for multiple products, we provide a 360-degree view of their business, safeguarding historical data and existing partnerships. We aim to maximise customer value by offering tailored solutions that drive efficiency and innovation across their operations."