EE enlists former England and Manchester United footballer Wes Brown for opening of new Manchester store
EE is today unveiling a second Experience store in Manchester.
A year on from the launch of the first Experience store in the city’s Trafford Centre, which to date has resulted in a 25% boost in footfall compared to previous stores in the area, the city is now the first to have two of the new store formats, as part of a commitment by EE to invest £6 million in bricks and mortar retail this year.
Former England international and Manchester United footballer, Wes Brown, will welcome visitors to the store from 12pm on Friday 28th June.
Situated on 33 Market Street, it has been specifically designed to guide visitors through the latest innovations across four key areas – game, work, learn and home – featured in dedicated Experience Zones and a Tech Home area.
The experience zones include:
Welcome Zone:
Pitched as s welcoming and dynamic shopfront, featuring a digital window canvas, letting customers see the latest product launches and in-store offers before they even step inside.
Gaming Zone:
Featuring the most up-to-date games and consoles, customers can level up their gaming experience in-store. EE Guides will offer expert advice on bundles and plans, allowing shoppers to unlock their inner gamer.
Basecamp:
An inviting area for customers to sit down at one of the work benches and collaborative worktops and catch up on emails, or chat to EE Guides about products, services and repairs, all while enjoying a complimentary cup of coffee.
Tech Live:
Consumers can test out tech before making a purchase. The newest tech is on display and is refreshed regularly, with visitors able to browse, get personalised product recommendations from EE Guides and purchase online.
The Manchester Experience store also brings to life the future of the connected home, with shoppers able to visualise their smart home set-up through a curated Tech Home area.
With the help of EE staff, shoppers can explore the latest in connected tech and online security tools to enhance the working from home experience, with super-fast broadband solutions, a smart TV and connected speakers also on display.
Asif Aziz, Retail Director at EE, says: “Our research shows Manchester is one of the most plugged-in cities in the UK, and more devices mean more opportunities to get the most out of all that connected tech.
Almost a year on from our first Experience store launch in the Trafford Centre, which to date has seen footfall increase by 25% compared to our previous store in the area, we’re opening the doors to a brand new location that will help even more people in this wonderful community explore their relationship with tech.”
“Our expert team of EE Guides are ready to serve the local community, and I hope this becomes another vital tech hub for anyone that needs a helping hand or wants to discover something new.”
2023 RTIH INNOVATION AWARDS
EE emerged victorious at the 2023 RTIH Innovation Awards, picking up the Editor’s Choice gong for its investment in its physical stores.
Our 2023 winners were revealed at a fantastic awards ceremony, which took place at the Barbican Centre in central London.
The event was held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.
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