Selfridges launches sponsored products on luxury retailer’s online platform powered by Criteo technology

Criteo has announced a new partnership with department store, Selfridges, to help brands better connect with its customer base and enhance the product discovery experience.

Under the two-year partnership, Criteo is enabling sponsored products across Selfridges’ online properties for the very first time. It is also powering the onsite display for Selfridges.

Sponsored products are complementary to the retailer’s onsite display capabilities, which is now also powered by Criteo to provide a broader online funnel offering to Selfridges’ customers.

Through first-party customer data, brand partners can ensure their products reach the right customers when and where they are actively looking to purchase through premium placements across awareness, consideration and conversion formats.

Together with Criteo’s measurement capabilities, brand partners can achieve their specific goals, supported by reporting and insights in near real-time.

Charlotte Burrows, Digital Director at Selfridges, comments: “Providing an extraordinary experience for our customers sits at the heart of everything we do, and utilising retail media will enable us to deliver them a more seamless and personalised online experience.”

“We also look forward to creating opportunities for our brand partners to amplify their offering through truly bespoke audience targeting.”

Nicole Kivel, Managing Director Enterprise at Criteo, says: “Often retail media is discussed purely as a performance tool, but what we’re focused on with Selfridges is how retail media can add value to the luxury customer experience by delivering precisely what the customer is looking for, in the kind of environment where they’re looking to make that purchase.”

“We’re delighted to be working with Selfridges to deploy media in a way that elevates brands and delights customers with new ways to discover what they love.”

2024 RTIH INNOVATION AWARDS

Retail media is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.