UK brand SheerLuxe partners with C-Screens to bring premium content to UK retail locations including Lakeside

UK luxury lifestyle brand, SheerLuxe, has announced a partnership with C-Screens, a TV Out-of-Home (TVOOH) network.

This will see SheerLuxe’s curated editorial and video content showcased on C-Screens' large format screens, offering an immersive experience for shoppers in key retail destinations such as Lakeside and MetroCentre. This project adds to existing premium content partnerships that C-Screens hold with brands such as TikTok and Lounges.TV.

“We’re thrilled to be working with SheerLuxe to bring their fresh, dynamic content to our screens,” says Steve Chambers, CCO at C-Screens.

“Our goal is to entertain, inspire, and captivate visitors in retail environments, and SheerLuxe’s engaging content perfectly aligns with our mission to enhance the out-of-home media experience for audiences. For advertisers, this partnership offers a unique opportunity to reach a premium, fashion conscious audience at key moments during their retail journey.”

“The immersive, high impact content on our screens provides brands with a powerful platform to connect with consumers in ways that drive brand visibility, engagement, and, ultimately, purchase decisions.”

"Partnering with C-Screens in these premium retail environments allows us to bring our curated content to an audience seeking style and inspiration. By expanding our presence into dynamic and high-traffic locations, we’re able to reach new audiences and create a new experience that goes beyond the computer or mobile screen – immersing them in content that enhances their lifestyles." says Mia Luckie, Marketing Director at SheerLuxe.

“Retail environments are constantly evolving, and the partnership with SheerLuxe & C-Screens is a perfect example of how content and commerce can work hand in hand,” says Susan Williamson Head of Marketing at Lakeside Shopping Centre.

“The premium content provided across our screens add a new layer of sophistication and excitement for our visitors, while also offering brands an innovative platform to engage with consumers in meaningful ways. Partnerships like these are a win-win for both advertisers and retail landlords, enhancing the overall shopping experience for consumers while also driving commercial value.”

2024 RTIH INNOVATION AWARDS

Immersive experiences were a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.