Adyen Giving product surpasses $25 million milestone thanks to donations from millions of global shoppers

Adyen reports that its Giving product has generated more than $25 million in donations, with brands around the world using the solution to let their customers support causes directly at checkout.

Since its launch in 2020, people have contributed via their favourite brands through 35 million individual micro-transactions. To mark this milestone, Adyen is matching all donations made through Giving through 2025.  

“We turned checkout into a purpose driven touchpoint,” says Dominique Simons, Adyen’s Head of Impact. “By embedding donations directly into our payment infrastructure, we remove operational barriers so brands can focus on driving impact, while giving their customers a simple way to support the causes they care about.”

The solution now serves 150+ brands across 30 markets including Guess, H&M, Decathlon and Etsy, channelling funds to causes that support the UN Sustainable Development Goals through their nonprofit partner(s) of choice. 

“The Point of Sale Donation programme has empowered our customers in North America to join us in raising dollars for women’s mental health. The product has created a direct and meaningful way for our community to contribute to the Global Fund for Women’s Mental Health, turning awareness into action with a very simplified process. Together we can make progress forward on bringing more scalable solutions to the women and girls’ mental health crisis,” says Taryn Bird, Executive Director, Social Impact, Kate Spade New York

“Giving has allowed us to swiftly and effectively raise funds for emergency relief campaigns in collaboration with our global nonprofit partners, as well as other important causes. The speed and scale of the product have empowered millions of our customers across 25 markets to make meaningful contributions, driving impactful support for both our global and local nonprofit partners," says Alexander Weissflog, Social Sustainability, Community Development Lead at H&M. 

Adyen’s Impact team reports that the goal for 2030 is to process more than €100 million (≈108 million USD) in donations. 

“When we looked at where we could drive the most impact in 2020, we knew we could do more than cut a check,” says Adyen co-CEO, Pieter van der Does. “We had the ability to crack donations at checkout the same way we had payments: to change the industry the way we changed the payments industry. We had people who were willing, partners that were inspired and customers that could make the difference. Fast forward to now, it feels like we’re still just at the beginning of our journey. The road to €100 million starts today.”  

2025 RTIH INNOVATION AWARDS

Payments will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.