Glovo redesigns delivery app and ramps up focus on personalised experiences, flash deals and AI powered gifting

Spain-based quick commerce specialist and technology company Glovo has announced a new round of app updates focused on personalising the user experience and enhancing product discovery.

Daniel Alonso, Chief Product Officer at Glovo, says: “We are handing the keys of personalisation to our users. While we will showcase the most relevant content for them, we will also enable them to shape their homepage as they want.”

Glovo, which turns ten this year, is launching a new gifting journey inside the app, with a dedicated landing page and chatbot powered by AI that will help customers find the perfect gift. It’s designed to solve a common frustration: wanting to order or send a thoughtful gift, but not knowing where to start.

The new virtual assistant guides customers based on three simple inputs: occasion, recipient, and budget. Users can then swipe through suggestions, like or dismiss options, and add to cart, all in one journey.

Connie Kwok, VP of Q-Commerce at Glovo, says: “Gifting is one of the main reasons customers enter into the retail stores on Glovo. Thinking of the perfect gift should be simple, but often isn’t. With our new AI assistant, we’re bringing guidance and curation to a space that can often be overwhelming to create a combination of Q-Commerce and AI that is more helpful and user-centric.”

Glovo is introducing Flash Deals; exclusive, time limited discounts designed to help customers save money on food orders while providing local restaurants with a new marketing tool to attract customers and drive sales.

Following the launch of social features in October 2024, Glovo is now expanding user profiles. Every user will have a personalised profile with their name, photo, Picks, and favourite dishes. Friends can explore each other’s food journeys in real time, making social recommendations easier to act on.

“This is about bringing offline restaurant recommendations from friends inside our app. We want to make it easier for customers to decide what to order and friends can be a great source of inspiration and validation," Alonso concludes.

The new features will be gradually rolled out across the 23 countries and more than 1,800 cities where Glovo operates.

2025 RTIH INNOVATION AWARDS

Quick commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.