Pattern launches AI powered Content Brief tool in Europe to help brands dominate digital shelves

E-commerce specialist, Pattern, has launched Content Brief by Pattern PXM to the European market - an AI powered tool that helps e-commerce brands optimise product descriptions.

This leverages Pattern’s 44 trillion data points to analyse product listings and deliver actionable insights, based on market share, shopper behaviour, and content performance.

David Wright, Founder and CEO at Pattern, says: “The ability to use AI to shrink the time it takes to conduct extensive competitive research from weeks to minutes is an astonishing leap forward for brand leaders, especially when that analysis is exponentially richer than what a team of humans could compile on their own.”

“Brands can now operate on data instead of hunches without giving up creative control and direction as they rapidly optimise, deploy and test their content to generate unprecedented traffic and conversions on marketplaces.” 

According to Pattern, since adopting Content Brief in 2024, a leading CPG brand has seen measurable impact within just 30 days, including a 21% revenue lift, driven by a 14% increase in page views and a 21 bps boost in conversion rate.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.