Subscription management platform specialist Recurly names Eric Steele as its new Chief Financial Officer
Subscription management platform Recurly has named Eric Steele as its new Chief Financial Officer (CFO) as it plans growth and expansion.
Steele previously served as CFO at guest engagement platform Paytronix. He has also held a senior leadership position at manufacturer Snap One, which he helped scale to more than $1 billion in revenue.
His appointment arrives shortly after Recurly announced it would be acquiring digital customer engagement platform Redfast and rival subscription service Prive.
As CFO, Steele will be tasked with overseeing financial strategy, FP&A, accounting, and operations.
🚨 Big news at Recurly: We’re thrilled to welcome Eric Steele as our new CFO!
— Recurly (@recurly) July 22, 2025
Eric’s led finance at top tech companies like Snap One & Paytronix—now he’s helping Recurly scale AI, automation & global growth.
Welcome aboard, Eric. Let’s go! 🚀
🔗 https://t.co/q7dIoOxAql pic.twitter.com/vTTOLp4Tlt
“I’m thrilled to join Recurly at such a dynamic time in our growth journey,” he comments. “With a cohesive team, strong financial foundation, and multiple vectors for continued growth in place, we are poised to extend our industry leadership position and deliver an expanded value proposition to our network of leading global brands.”
“Eric brings the experience and mindset that align perfectly with where Recurly is headed,” adds Joe Rohrlich, CEO at Recurly. “He’s a thoughtful, strategic leader who knows how to drive sustainable growth and partner with key stakeholders to unlock long-term value.”
Last year, Recurly announced the appointment of Lina Tonk as Chief Marketing Officer (CMO). Tonk was most recently Chief Experience Officer and Chief Marketing Officer at isolved, a specialist in the human capital management industry and, like Recurly, a part of the Accel-KKR portfolio of companies.
2025 RTIH INNOVATION AWARDS
Subscription management will be a key focus area at the 2025 RTIH Innovation Awards.
The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
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