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SOCi research: the path to purchase has splintered and rule breaking Gen Z is driving the change

SOCi research: the path to purchase has splintered and rule breaking Gen Z is driving the change

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Gen ZStaff WriterJune 26, 2025SOCi, Research, Gen Z, Social media, AI, TikTok, Reddit, Google Maps, ChatGPT, Yelp, Instagram, RTIH AI in Retail AwardsComment

Gen Z drives shift towards immersive shopping experiences

Gen Z drives shift towards immersive shopping experiences

Gen ZStaff WriterApril 6, 2022Snap, Immersive technology, Immersive experiences, Generation Z, Gen Z, Augmented reality, Social commerceComment