Boxing Day Brits shop from home

Boxing Day Brits shop from home

Fewer Brits came out for the Boxing Day sales this year, the result of Black Friday discounts and online shopping. Store visits dropped by 4% up to midday compared with 2016, according to Springboard. Shopping centres and High Streets saw the biggest declines. 

Diane Wehrle, Insights Director at Springboard, says: “The scale of the drop is greater than expected. What we have seen in the last couple of years is a structural shift in the Christmas trading period. The hotspots for Christmas trading around Boxing Day and New Year's Day are dissipating.”

There is set to be a strong rise in online shopping for the full 24-hour Boxing Day period. E-commerce sales are on track to surpass last year, when they rose by 6.2%.

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Merry Christmas to one and all

Merry Christmas to one and all