Kooomo lands Morrisons/Nutmeg online deal

Morrisons will take its clothing brand Nutmeg online in September. It has teamed with cloud commerce platform Kooomo on the launch, with the company undertaking management of Nutmeg’s entire digital operations.

Customers will be able to make online and mobile purchases, use Click and Collect and receive More card rewards. Christine Bryce, Category Director for Nutmeg at Morrisons, says: “We have served customers better by introducing Nutmeg womenswear into nearly 100 stores and extending our baby range to every Morrisons store. This agreement with Kooomo will enable us to offer our affordable, quality clothing - with real attention to detail - to more people.” 

Ciaran Bollard, CEO at Kooomo, comments: "Taking a fashion brand online is an important step for any retailer, given that fashion is dominating Click and Collect revenues of £10 billion and growing at over 50% in the UK market. To be chosen by Nutmeg - Morrisons, a top 20 UK fashion retailer, to lead all elements of the strategy online, mobile and Click and Collect, is particularly exciting given the growth of both brands. Despite the compelling business case, still only half of the top UK retailers have implemented Click and Collect. We look forward to driving market adoption and delivering increased sales through a seamless solution for customers to buy the popular Nutmeg clothing range anywhere, through any device and connecting all 491 stores.”