Royal Wedding sparks smashing Sunday for physical retailers, ShopperTrak

Royal Wedding sparks smashing Sunday for physical retailers, ShopperTrak

The UK High Street experienced a post-Royal Wedding boost on Sunday, with shopper traffic up 3.94% on the daily average, according to ShopperTrak. 

On the Saturday, Brits tuned in to watch Harry and Meghan's big day, which, combined with the FA Cup Final, resulted in a footfall drop of 10.05%. Footfall was buoyed in the run up to the event, with the peak days taking place on Tuesday and Thursday, up 11.9% and 13.6% on the daily average respectively.

A different trend was seen in the run up to Prince William’s and Kate Middleton’s wedding in 2011, which took place on Friday, 29th April.Steve Richardson, UK & MEA Director at ShopperTrak, says: “With the UK given an extra bank holiday to celebrate the event, the day itself saw UK shopper traffic plummet, down 27% on the daily average, as an estimated global audience of two billion tuned in to watch Kate and Wills tie the knot. In fact, looking across 2011, Kate and Will’s wedding day was the lowest performing Friday for footfall of the entire year, showing the significant impact the event had on shopping behaviours.” 

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