ClickBank hails Chargebacks911 investment

Chargebacks911 has integrated its chargeback services into the internal CRM and payment processing infrastructure of online marketplace, ClickBank.

Monica Eaton-Cardone, COO and co-founder of Chargebacks911, comments: “With a chunk of its £2.3 billion sales being lost to deliberate acts of friendly fraud, ClickBank and its entrepreneurs all over the world were losing a significant amount of revenue unnecessarily. They’re not alone, many businesses end up taking on those expenses, worried about the costs and effort of representment.”

“Part of what we do is build a knowledge base for our clients to help them challenge the right disputes effectively. Our technology identifies friendly fraud while our experienced human forensics team handles the reporting, and the results speak for themselves. Within 60 days, we secured a representment win rate of 72%, more than triple the industry average – representing over £300,000 in recovered revenue.”

Jennifer Johannsen, ClickBank’s Director of Risk and Compliance, comments: “Chargebacks911 is making a tough job much easier by identifying and resolving friendly fraud cases that are difficult to spot by nature. It has gone above and beyond the call of duty by providing proactive guidance to help our merchants avoid disputes in the future, positively impacting cardholder behaviour – and we’ve also seen a change in bank behaviour. The investment is worth its weight in gold.”