JD.com’s JDesigner Boutique brings British fashion to China

JD.com is sponsoring three Chinese London-based designers, Huishan Zhang, Xuzhi Chen and Xiao Li, to launch sales of their designs on its JDesigner Boutique platform, which made its debut in June.

This year also marks the second year of partnership between JD and the BFC/Vogue Designer Fashion Fund. JD will work with the BFC to help British designers expand their presence in China and will introduce selected designs through JDesigner Boutique while exploring joint programmes including collaborations between shortlisted BFC/Vogue Designer Fashion Fund designers and brands on JD, as well as mentorship programmes.

“We are extremely excited for another year of celebrating the international fashion community in London,” says Xia Ding, President at JD International Fashion. “As China is increasingly recognised as a new global fashion power player, our unique initiatives, such as the JDesigner Boutique, combined with our unrivalled logistics network in China, continue to make JD.com the top choice for international luxury brands seeking to enter this exciting market.”

Caroline Rush, Chief Executive British Fashion Council, comments: "We are delighted that JD.com are extending their support of the British Fashion Council Vogue Designer Fashion fund into 2019. This collaboration takes us into the second year of our valued partnership with JD.com which allows our British designer businesses to engage with over 300 million Chinese consumers, enabling them the vital opportunity of increasing their global footprint in China.”