Next enlists Savvy for Xmas pop-up experience tour
Savvy has been appointed to carry out a Christmas jumpers and jammies campaign for Next.
This involved creating a pop-up experience targeting Christmas shoppers and office workers. It hit the road on Saturday, 30th November and will travel on to 13 locations - from Edinburgh to London and cities in-between.
The tour will culminate at Kings Cross station on Friday 13th, December – Save The Children’s national Christmas Jumper Day. All locations will be collecting for the charity, with 100% of donations going directly to them.
The highlight of the #foreverykindofchristmas experience will be a bauble car which everyone will have their chance to have their picture taken with. Consumers purchasing jumpers or jammies on the day will get the opportunity to decide if they have been ‘naughty’ or ‘nice’ this season, and have the chance to win a range of Next goodies including gift cards, Hotel Chocolat goodies, tote bags, cosmetics and chocolate coins.
A spokesperson from Next says: “It has been great to work so closely with the Savvy team - to see initial ideas on paper come to life over the past few months. I can’t wait to see the Bauble car on the road and bring our festive jumpers and jammies to the whole of the UK, all whilst supporting a fantastic charity.”
“Shoppers are increasingly time poor especially at Christmas,” comments Catherine Shuttleworth, CEO at Savvy.
“This activation is designed to make some of your Xmas shopping simple, easy and fun with support for Save the Children’s Christmas jumper day campaign. Taking the next retail experience to locations across the UK will create fun seasonal experiences for shoppers.”
