Bazaarvoice joins forces with Influenster

User-generated content solutions venture Bazaarvoice has acquired Influenster, a product discovery and reviews platform. Terms of the deal were not disclosed.

“This underscores our commitment to connecting brands with consumers and consumers with one another through user-generated content,” says Joe Davis, CEO at Bazaarvoice.

“Influenster’s product sampling and review generation offerings further strengthen our core product ratings and reviews solutions, and their hyper-targeting and gamification capabilities will allow us to better support our customers’ broader marketing initiatives. We’re excited to partner with a company that shares our belief in the power of the everyday consumer.”

“Our vision has always been to empower today’s consumers to be the trusted voice when it comes to product experiences and recommendations. Bazaarvoice shares a similar mission, making them an ideal partner,” adds Elizabeth Scherle, President and Co-founder, Influenster.

“Since launching nine years ago, we’ve innovated to meet the changing needs of shoppers as the retail, e-commerce, and social media landscapes evolve. Through this acquisition, we’re excited to continue our growth by developing new capabilities and connecting our highly-motivated community with thousands of brands and more than a billion shoppers in the Bazaarvoice network.”

Scherle and fellow co-founder Aydin Acar will retain responsibility for key functions at the company. Integrated offerings will be available in North America immediately and in Europe during the autumn, before expanding to other regions in 2020.