Decathlon goes live with sports experience platform

Decathlon has worked with London-based startup imin and charity Fusion Lifestyle on the roll-out of a new platform called PLAY.

This shares information on sports, as well as connecting external gyms, studios and classes, with the retailer’s UK-wide database. Following a soft launch, the platform currently has over 800 articles and 5,100 activities hosted per week.

Gareth Welsh, Head of Partnerships at Decathlon UK, comments: “In order to make the project a success, we are rethinking and reinventing new ways to connect with the external world - beyond our stores. This new sports experience platform is our innovative approach to create more value and opportunity to generate more touch points with more sports people.”

“It’s simply impossible to solve this problem alone; therefore we must open up our ecosystem, to partner with local fitness providers and find the best solution to ensure physical activity is more and more accessible for all,” he adds.

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